What is Average time on site?

Average time on site is the average time that a visitor spends on a site before they leave, according to Google Analytics. It is an average of the duration from when the visitor enters the site to when they exit.

On average, customers spend about 1.5 minutes on the site before they make a purchase.

The time spent on the site can depend on multiple things. For example, if you’re shopping for office supplies to furnish your cubicle, you might spend more time looking at different products than if you were shopping for clothes.