What is Affiliate marketing ?

Affiliate marketing is a type of marketing in which the affiliate earns commissions for every lead or sale that they generate.

There are two types of affiliate marketing:

  1. Pay per click (PPC): where the affiliates are paid when someone clicks on their link to buy goods
  2. Pay per lead (PPL): where the affiliates earn a commission when there is a conversion

The benefits of using this type of marketing strategy include:

  • No fulfillment or shipping costs.
  • All successful sales are guaranteed.
  • Offers intangible products with little to no risk in product return rates.

An affiliate’s success is dependent on how well its marketing strategies pay off.


My goal with Shop eGrow is to make an all-in-one eCommerce Growth Portal. I will share tools, tips, and resources I have researched and used on my ecommerce journey. If you have any questions regarding the above, please do not hesitate to contact me by using the contact page.

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