What is Affiliate marketing ?

Affiliate marketing is a type of marketing in which the affiliate earns commissions for every lead or sale that they generate.

There are two types of affiliate marketing:

1. Pay per click (PPC): where the affiliates are paid when someone clicks on their link to buy goods
2. Pay per lead (PPL): where the affiliates earn a commission when there is a conversion

The benefits of using this type of marketing strategy include:

• No fulfillment or shipping costs.
• All successful sales are guaranteed.
• Offers intangible products with little to no risk in product return rates.

An affiliate’s success is dependent on how well its marketing strategies pay off.