Abandoned carts

Abandoned carts are when a customer adds an item to their cart but doesn’t finish checking out due to various reasons. This includes the checkout process being too long, no shipping address or payment options, or other issues.

The exact rate of abandoned carts is difficult to track, but it’s estimated that, on average, 30% of all eCommerce carts are abandoned.

What causes customers to abandon their carts?

There are many reasons why people abandon their carts. For example:

1. The checkout process was too long (shoppers don’t want to spend a long time going through a site).
2. They don’t have a shipping address or payment option (such as PayPal) to make the purchase.
3. The shopping cart is too difficult to use, and they can’t find what they’re looking for.