Abandoned cart emails

Abandoned cart emails - eCommerce Glossary terms

Abandoned cart emails are a way of reminding shoppers that they’ve left items in their basket and directing them to the checkout.

When shoppers add items to their basket but don’t make a purchase, they may receive an email from the retailer with a list of the products they were interested in. The idea is to get them back on the site and make a purchase.

Abandoned cart emails, also known as win-back emails, are a great way to get lost sales. They’re sent automatically after a certain period of time has elapsed and typically contain a link to the shopping cart so that the customer can complete their purchase.

Abandoned cart emails work to remind customers of products they left in the cart – enticing them to come back to purchase what they are already so close to buying.

According to Wikipedia, The typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 71.4%.

According to SaleCycle, nearly half of all abandoned cart emails are opened and over a third of clicks lead to purchases back on site.


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