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What is AB testing? AB testing is a method of comparing two identical or nearly identical things, such as two different website layouts or a promotional deal in a group of customers. When you conduct an A/B test, the goal is to evaluate the effects on conversion rates. An A/B test can be run in any number of different ways. The most common type of A/B test is when participants are randomly assigned to either…

Abandoned cart emails, also known as win-back emails, are a great way to get lost sales. They’re sent automatically after a certain period of time has elapsed and typically contain a link to the shopping cart so that the customer can complete their purchase.

Abandoned carts Abandoned carts are when a customer adds an item to their cart but doesn’t finish checking out due to various reasons. This includes the checkout process being too long, no shipping address or payment options, or other issues. The exact rate of abandoned carts is difficult to track, but it’s estimated that, on average, 30% of all eCommerce carts are abandoned. What causes customers to abandon their carts? There are many reasons why people abandon…

What is Abandonment? Abandonment is when a customer leaves your website without buying anything. You can reduce abandonment rates by offering free shipping, providing product reviews, and giving informative content.

What is Address verification service  (AVS) ? Address verification service (AVS) is the process of checking that the billing address matches what is registered on your credit card. A verification service is used to check that the billing address provided by the customer matches what is registered on their credit card. Address verification service (AVS) will also prevent an incorrect, but valid, billing address from being provided during checkout.

What is Affiliate marketing ? Affiliate marketing is a type of marketing in which the affiliate earns commissions for every lead or sale that they generate. There are two types of affiliate marketing: Pay per click (PPC): where the affiliates are paid when someone clicks on their link to buy goods Pay per lead (PPL): where the affiliates earn a commission when there is a conversion The benefits of using this type of marketing strategy…

What is Application Programming Interface (API)? Application Programming Interfaces are programming tools that allow communication between two systems. APIs can be written in any language and are often designed to work with a specific type of software. Many APIs are available for eCommerce platforms, which is why they are so popular among merchants. API stands for “application programming interface.” An API is a code that allows one program to communicate with another. Sometimes, an API…

What is Assisted conversions? Assisted conversions are also known as assisted sales. This is a more common type of conversion where you have some form of assistance from the seller in the final stages before making a purchase. A lot of times, these types of conversions are found on online marketplaces. A few examples include Yelp, Trulia, and Amazon. They can also be found on e-commerce websites that offer functionality that you might not find…

What is Attribution model? An attribution model is a methodology of apportioning credit for conversions to differentiating marketing touchpoints.

What is Authorization? An authorization is a legal document that authorizes another person to act on your behalf.